There is a narrative story throughout the video and alternates constantly between the running storyline and Rihanna and Eminem singing. It switches between the good times and the bad times in their relationship.
It starts off with a close up of Rihanna singing with flames in the background. It then alternates to a scene with a couple laying on a bed and then back to Rihanna. It then again switches to a room with the girl sitting on the floor holding fire in her hands.
When the verse starts the girl is laying on the bed and as soon as the beat introducing the verse begins she opens her eyes simultaneously.
During the verse Eminem is in a desolated field. It switches to a scene where the girl looks at her boyfriends hand and notices a girl’s number on it. She then angrily throws his arm off her and gets out of bed. She starts fighting with him on the bed and he pushes her to the mattress and she responds by spitting in his face. As Eminem raps im leaving you, the girl says it at the corresponding time. She punches him in the face and they begin fighting again. He pushes her up against the wall and punches it. When the chorus begins the camera goes back to filming Rihanna singing, whilst the storyline goes to flashbacks of when the couple were happy and their making out. You then see the guy sitting on the sofa thinking and the scenes flicker between them both at home with their head in their hands and then scenes where their sitting at a bar and have just met. As it gets back to the verse it goes back to filming Eminem in the field.
The scene that follows shows the guy stealing alcohol from the shop. Their then sitting on top of a liquor store making out. It then switches back to the house with the girl sitting on the floor in the corridor and the guy walks up to her and gives her a teddy with a flower.
Again it reaches the chorus and goes back to filming Rihanna standing in front of a burning house.
You see the couple sitting in their living room on the floor together and making out. You then see the couple fighting in the bar as the guy punches someone. Eminem now joins Rihanna in front of the house. You see the girl trying to get away by running through the house and locking a door as the house burns the guy slaps the girl and knocks her to the ground. You now have a 2 shot of Rihanna and Eminem together. The girl and the guy are made to look as though their burning along with the fire and at the end you see them back sleeping on the bed. The story goes round in a complete circle and so we finish where it started.