Thursday, 31 March 2011

Evaluation Question 3

Evaluation Question 2

In what ways does your media product use, develop or challenge forms and conventions of real media products?



Use


Main Product- Our media product uses the typical conventions that appear in most music videos such as lip-singing. This allows the video to be noticeable recognised as a music video and allows the main character to make a connection with the audience by singing as if they were having a conversation with the audience.

We have the actors who play roles in the music video to act out the storyline and narrative rather than using the actual band members to portray the storyline.

We also had the usual narrative that we wrote up before shooting any footage and made sure everything fitter together and worked well to help show the storyline and allow the audience to interpret the story but also understand what we were trying to show.


Ancillary Tasks- We used the band name and the main track of the album on the front cover which many bands and artists do for their albums. We also used the typical track list on the back of the album cover. The poster was used to help promote and sell the album and attract an audience.




Develop


Main Product- We developed the original bands narrative. We kept elements of it such as the stealing scenes and needing to survive by crime but we developed and changed the narrative to suit a more modern up to date image of what goes on in the real world. The original narrative helped to give us a basis of where to start and then we added ideas, took out ideas and improved them to finally create our final narrative. We also developed our character more. Many videos have a character that portrays the song but our character develops throughout the video with the audience and the music video is more about the character.


Ancillary Tasks- Again we focused on the protagonist to help develop our music video and narrative by continuing the story into our Digi pack and poster allowing the audience to get a short insight into what our music video is about. It helps to develop our product by allowing the audience to familiarise themselves with the character in our video and make a connection with the character and the music video rather than watch it because they like the song.




Challenge


Main task- We challenged conventions in our main task as most of the music videos by the Lostpropets contain scenes and clips of the actual band playing and singing the song. We challenged this and went against typical conventions by not having any scenes of the band in our music video and just sticking to a storyline and a made up narrative. However we didn't challenge the stereotype or interpretation of peoples views that they have of council estates and we stuck by this and found an area to shoot the footage that suited how the audience perceived a place like this to be.Our music video is also more realistic, modern and up to date with views and perspectives of daily life and crime and council estates and is not a glamorised storyline which makes our music video different and unique.


Ancillary Tasks- Many of the Lostprophets album covers have the bands logo or an image of the band. Again we wanted to focus more on the actual character and storyline and so went for a image of the protagonist rather than the band. This content may be more inviting to an audience to connect with and to gain more interest in the actual music video rather than the band itself.

Focus Group Video

Wednesday, 30 March 2011

Evaluation Question 1

Thursday, 24 March 2011

Final Music Video



Ancillary Tasks

Front Cover:


Back Cover:


Ancillary Task Poster

Music Video Draft


Questionnaire Results

This questionnaire was given out to 30 secondary school children aged between 12-18. Asking:
  • Do you/have you ever lived on a council estate?
  • If yes, do you know anyone who has been involved with crime?
  • Which description do you think best fits 'council estate'?
  • Which of these characteristics would you describe someone who lives on a council estate?
  • Do you expect these people to be...(financially)
  • What clothes would you expect these people to wear?
  • Do you expect people living on a council estate to be...(class)
  • What percentage of people do you think living on a council estate have been involved in crime?

Results:





Wednesday, 2 March 2011

Storyboards!






















Ms Robertson

Identify which Narrative Codes you've used for your media production.

Mystery Code or Enigma
We used this as he's at the police station in an interview room however the audience doesn't know why or what for. It becomes resolved later during the narrative as he's let out and is not charged as they don't have any evidence.

Semic Code
The police interviewer suggests a crime has happened.
Hoodies and tracksuits suggest gangs and violence and again crime.
The skimpy clothes and girls standing on the corner suggested prostitution.
Flats and corner shops suggested council estates.

Strauss- Binary Opposites
Justice Vs Injustice
The guy is breaking out against the law and committing a criminal offence and the police are trying to catch him.

Cultural Code
People perceive council estates nowadays to consist of stealing, police, violence and gangs which we portrayed in our product for the audience to understand what's going on and to set the scene.
The man who steals where's a hoody and many people relate together hoodies and crime and violence so the audience assume he is bad and is up to no good committing crimes.
The gangs provide an insight into the narrative being a lot about crime so the audience can understand the relevance of the police interview.

Vladimir Propp
Preparation= police interviewer suggesting the guy is a criminal or has done something wrong
Complication= he's stolen and has been taken to the police station
Transference= they don't have evidence so let him go
Struggle= there is a gang collision causing fear and violence, he carries on stealing to survive
Return= still stealing to survive and going uncaught
Recognition= we were contradictory against this as he still gets away from justice and is able to still steal.